Hundreds of thousands of blog posts and listicles and checklists and white papers and videos purport to teach marketers how to “create great content.” Simultaneously, hundreds of thousands of talented writers don’t have as much high-paying, steady work as they want. And between them is a chasm of misunderstanding. And in that chasm is an … [Read more…]
The display ad is dying. The Awl: If ad-blocking becomes ubiquitous (and there’s nearly every reason to think that it will be!) it will be devastating for publications who derive much or all of their revenue from advertising—which comprises most of the professional publications on the internet. From Welcome to the Block Party Yes, ad … [Read more…]
Psychology and marketing: A match made in heaven. Specifically behavioral psychology. That’s why every marketer should make the Freakonomics Podcast appointment listening. Or, as I call it, the behavioral psychology and economics podcast. A recent episode about Prudential’s award-winning series of ads starring Harvard Behavioral Psychology Professor Daniel Gilbert is a perfect example of what … [Read more…]
No aspiring comedy writer can resist a headline like “What All Writers Can Learn From Mitch Hedberg.” It was the crack, and I was Tyrone. And like all aspiring writers, when I read something almost as good as its headline, I read the bio. Author Nick Jack Pappas linked to new social network Comedywire. Besides … [Read more…]
My day job is content marketing. It’s a fantastic, growing field. It’s perfect for someone who loves creating excellent content and is passionate about marketing. I recently read a post about the dearth of talent in content marketing. I get messages from recruiters on LinkedIn constantly. We’ve had a hell of a time adding new writers … [Read more…]
This weekend I attended my first BlogHer conference in beautiful Midtown Manhattan. Shout out to Cherylyn Harley LeBon for making it possible for me to be a part of things. Instead of taking notes, I live-tweeted my sessions so everyone could benefit from what I was learning. #imagiver Here are my tweets and retweets from … [Read more…]