The Three Biggest Mistakes Recruiters Make With Millennials

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While a lot of supposed differences between generation are overblown, in some ways Millennials do need to be recruited differently than older generations. I get contacted by recruiters a lot. Brands need writers, badly. In my interactions with recruiters, I’ve identified some patterns that I think point to a disconnect between Gen X recruiters and … [Read more…]

How to Get More Talented Writers into Content Marketing

My day job is content marketing. It’s a fantastic, growing field. It’s perfect for someone who loves creating excellent content and is passionate about marketing. I recently read a post about the dearth of talent in content marketing. I get messages from recruiters on LinkedIn constantly. We’ve had a hell of a time adding new writers … [Read more…]