Here’s some essential SEO functionality for a blogging platform for when you’re trying to choose between blogging platforms, or your IT department is building you one. If you get to choose, go with self-hosted WordPress and get a few SEO plugins and you’ll be as good as it gets. But sometimes you’ll have to have your … [Read more…]
Google just updated the SEO Starter Guide and in reading it I picked up a few new tips and great reminders. Check it out; it’s an easy read and breaks things down nicely, offering links to additional information along the way. The keyword research section was way too brief for such an important part of … [Read more…]
SEO behind the scenes – www versus non-www URLs I’m ‘bout to get geeky on you. It’s funny when you think you know everything you need to know about an SEO issue. For example, I thought I had www versus non www URL problems all figured out. If you’re not familiar with the problem, I’ll … [Read more…]
Getting a job and SEO have the same goals when you think about it: enable people who want what you’ve got to find you. Here are three ways to use SEO tactics to find a job. 1. Own the SERPs. Make sure the Google results for your name are favorable. Ideally, your site with your … [Read more…]
I often see companies starting microsites. Most of them don’t realize the impact a microsite can have on their SEO efforts. Microsites aren’t always a bad idea, but it’s important to understand the pros and cons before you spend any time/money building one. The purpose of a microsite There are a few possible reasons you … [Read more…]
All else being equal, Google likes a site with a privacy policy better than one without one. Looks like few, if any, of the competitors for “internet marketing Birmingham” or “Birmingham SEO” have one. I just copied the one off of the Better Business Bureau website: http://www.bbbonline.org/privacy/sample_privacy.asp, customized it (a little) and added it to … [Read more…]
One of my clients has contracted with a public relations expert so I’m going to meet with him to talk about incorporating SEO best practices into his PR efforts. So I’ll share with you what I’ll share with him. 1. Always link consistently. Example: if your website’s home page lives at http://www.mypage.com/, don’t like to … [Read more…]
I don’t know if this happens to any other marketers, but lately I’ve been having real problems with clients Just. Not. Listening. Is my voice too high, is my face too young, are you just totally confuzled by this whole internet marketing thing? Either way, no matter what, if you’re in this game long enough, … [Read more…]
The Google search algorithm is ceaselessly, maddeningly logical. It has one, simple goal: provide searchers with what they’re looking for. It has bots that crawl the web, looking for sites that are relevant to a searcher’s query and authoritative on the query’s subject. It measures relevancy by looking at what’s on the page. It measures … [Read more…]