Don’t Start a Blog

People tell me pretty regularly that they’re thinking about starting a blog. This is my advice: Don’t. There are a lot of good reasons to write regularly. It helps you organize your thoughts. It helps establish your expertise on a topic. It helps connect you to new people in your area of interest. There are … [Read more…]

Marketing Strategy – Do you want to be with your competitors or your customers?

“My competitors are here, so this is where I need to be.” “They’re ranking for keyword x so I should be too!” “They’re advertising on www.nytimes.com so that’s what I need to do.” How many of you have thought or heard similar sentiments? On the surface, it makes sense. Why would your seemingly successful competitor … [Read more…]

Guest Posting Link Back Win

By now we’re pretty familiar with the standard operating procedure for guest posting. Write the post, include a bio with a link back to your site/blog. But Tiffany from I am Style-ish said screw-you to all that and went above and beyond. Everything began pretty standardly. The blogger introduced Tiffany, then Tiffany introduced herself with a short bio … [Read more…]

Birmingham BarCamp 2011

Birmingham’s BarCamp was this weekend. I think it was Birmingham’s fifth. I’d never been and didn’t plan to present but then bam, I’m presenting first round to a whopping ten people. Nervous! Of course I did Basics of SEO. The group was awesome, asking questions, answering mine. Here’s a list of BarCamp Birmingham 2011 sessions … [Read more…]