I’m trying a new thing with a dual purpose. Most pressingly, I want to practice list building through advertising content and second, I want to practice reporting on said activities. Second, I want to grow my Sex, Tech, and Pop Culture email list.
What I did:
Connected my Google Analytics account to my MailChimp account.
Created a subscriber form popup in MailChimp.
Put the code for the MailChimp subscriber form popup in a text widget on cathyreisenwitz.com.
Created a Facebook page for Cathy Reisenwitz.
Created a post from the page with my last blog post.
Promoted the post to my default audience for the page at $5.
I want to figure out how to best track the conversion rate for my sponsored post (where conversion is an email signup).
When campaign ends, if there are new subscribers I need to see how to relate them to the ad.