1. Michael Brahier

    That’s a “tough sell”. Sales despite its best efforts through marketing will never mean as much to people as politics.

    Politics is the process through which rights, privileges, and resources are allocated, oftentimes through coercion.

    Sales is the process of freely trading a good or service.

    Marketing is the art of communicating the merits of that good or service while attempting to create a desire for that good or service.

    While sales and marketing are fascinating they will never evoke the visceral response that politics do. The scope of sales is far more limited and the stakes of success or failure lower, as well.

    So Cathy, you have your work as a writer cut out for yourself. I don’t know if it is possible for you succeed because of the differences in subject matter, but I will sure as hell enjoy watching you try. Keep at it.

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